Victoria’s Secretis an American retailer of women’s wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales surpassing $5 billion USD and an operating income of $1 billion in 2006. Victoria’s Secret is known for its annual fashion show, the Victoria’s Secret Fashion Show, and for its catalogs, both of which feature top fashion models.
Founded in 1977, it took time to really take off and wasn’t until the 1990’s when it began to use supermodels to show off its hot and sexy line of lingerie. Adriana Lima, Miranda Kerr, Candice Swanepoel, Brooklyn Decker, Ana Beatriz Barros, Naomi Campbell, Tyra Banks, Bar Refaeli, and Heidi Klum are but a handful of exotic beauties that help shape how we view Lingerie and our woman wearing them.
Today, Victoria’s Secret is a pop culture phenomenon that has given American women permission to strut, look sexy, and still retain their wholesome “naughty but nice girl” image. Their ads appear on almost ever major TV network steaming up living rooms across the country from mid day into the night.
Their design teams have an incredible record of accomplishment. Their Bras in particular sell so well that it is believed Victoria’s Secret endeavors to launch a new bra style every year. One of the more unforgettable designs is the Million Dollar Miracle Bra, which Claudia Shiffer first modeled on the cover of their Christmas Dreams & Fantasies Catalogue.
Victoria’s Secret has a flag-ship store in New York City’s Herald Square and 1,000 outlets nationwide, but gets most of its promotion done via their thriving mail order catalog, Victoria’s Secret Direct.
Excerpts courtesy of wikipedia, lingerie-uncovered.com, chiff.com
Who’s your pic for the sexiest Victoria’s Secret super model?
5 Comments
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